Frequent Flyer & Loyalty Program News

Sea-Tac Airport Soft Play Area Improves Overall Passenger Experience
Long before today’s rush to serve families better, Sea-Tac Airport installed a soft play area. “They recreated familiar icons from around the airport,” says David O’Niones, PLAYTIME VP of Sales. “Kids recognize the terminals and towers inside the play area that they saw when they drove up.” Jan 30, 2013

Hilton HHonors Announces Double Your HHonors Promotion
Hilton HHonors, the loyalty program for Hilton Worldwide’s 10 distinct hotel brands, launches its latest global promotion, Double Your HHonors. Through Double Your HHonors, members can earn Double HHonors Points or Double Airline Miles for qualified hotel stays completed between January 7 and March 31, 2013, at participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. To participate in the Double Your HHonors promotion, members must register before checking out of their stay, now through March 31, 2013, at HHonors.com/Double. During registration, participants will be prompted to choose to earn either points or miles for the duration of the promotion. For more information or to become a Hilton HHonors member, visit HHonors.com. Jan 29, 2013

Norman Y. Mineta San Jose International Airport
San Jose, Calif., airport to welcome $35-a-day shared lounge. Travelers at Norman Y. Mineta San Jose International Airport will be able to pay for access to The Club at San Jose, a lounge that offers showers, workstations and complimentary wine. Lounge access costs $35 for a full-day pass, and the lounge is scheduled to open on 11 Jan. Airport Lounge Development spearheaded the plan, and the director of operations shares some insights on why shared lounges are growing in popularity throughout the U.S Jan 31, 2013

United Airlines
United debuts first new Club lounge at Chicago airport. United has opened its 13,300-square-foot United Club lounge in Terminal 2 at O’Hare International Airport in Chicago. The lounge is the first of the new spaces that the carrier will unveil across the globe. The airline is spending more than $50 million this year to remodel its 51 lounges Feb 2, 2013

United Airlines
United plans to improve its club experience for members. United Continental Holdings announced plans to adjust the membership fees for its United Club on Tuesday. The small increase will allow the carrier to enhance the customer experience in its lounges, United spokesman Charles Hobart said Jan 29, 2013

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