British Airways drops free food on short-haul Economy Class
Marks & Spencer is to become the British Airways short-haul Economy Class catering supplier from January 2017 on Heathrow and Gatwick services. The London City and very limited Stansted flights will not change until later in the year. Often called “M&S”, the company has a reputation for quality food products.
The airline said it will provide food from the retailer in a new “premium food range”.
The change in the service provided is seen as the first move by new BA managing director Alex Cruz to combat the so-called budget airlines. He said: “We know our customers expect a great experience with British Airways. They’ve told us we are experts in flying and service, but when it comes to catering on short-haul flights, they want to choose from a wider range of premium products.
“Like British Airways, Marks & Spencer is a well-known, premium British brand that is respected and trusted, so it’s an ideal partnership, providing our customers with a choice of products they recognise and value.”
Prices will range from £1 for hand-cooked crisps to £4.95 for spiced chicken with quinoa and rice salad. The airline will also offer customers a full bar service with soft drinks priced from £1.50 and alcoholic drinks from £4. Club Europe retains a full complimentary menu. www.ba.com