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TRAVEL & LIFESTYLE PUBLICATIONS Reach the most important people in the world ! A powerful audience of frequent flyers, leisure and business travelers. Magazines Web Sites Newsletters Destination & Lifestyle Guides Special Events & Shows Reasons to Advertise Market & Audience Profile Airline & Airport Distribution Editorial Profile & Calendar Advertising Opportunities Advertisers & Sponsors Media Kit Request We give you the tools to target the right people at the right time, globally: airline passengers at airport lounges in the United States, Europe and Asia flying with the top national and international carriers, staying at the best hotels and resorts. REASONS TO ADVERTISE Dedicated to air travel and designed for leisure and business travelers and the corporate travel market, our publications provide everything global travelers need to know to make intelligent decisions before, during and after a voyage, conference, meeting or event. Tap our years of international communication and marketing talent. We have pioneered many major direct marketing programs and our staff is expert in the latest testing techniques and we have won numerous awards for order generation and creativity. We continue to build on this strong base to refine our skills and techniques. MARKET SERVED   Frequent flyers, leisure and business travelers; most of them are top corporate and business executives, business owners. Air travelers, using national and international airlines, airports and air charter services. All are decision makers and book their travel through their corporate travel department, travel agent or directly by using Online travel reservation and other dedicated Internet sites. Airlines and airports; they purchase our publications for themselves or as complimentary copies to their VIP, first or business class lounge passengers or as gifts to preferred customers, frequent flyer program premiums as special corporate editions. Travel trade markets including corporate travel planners, corporate travel agencies, meeting planners, travel agencies and other travel professionals who dominate business travel in North America and Europe. Government or high public officials, leaders of international organizations, national and local business development agencies. AUDIENCE PROFILE   Specific and well defined audience. Reaching leisure and business travelers flying major airlines worldwide. Executives, managers and principals, hi-earners and spenders. Average household income over $130,000. Subscribers have an average net worth of $1,000,000 or more. Most are owners of one home or more and one car or more. Most travel First or Business class on long haul trips. They control their travel budget and choose the flight, hotel or car rental themselves. Subscribers make 10 or more international, and 30 or more domestic flights a year. 90% coverage of Global 1000 companies. 70% take business trips mainly to Europe and North America 40% take business trips to Asia, Middle East and Africa. 20% take 1 to 3 vacations trips every year. Most belong to several frequent flyer, hotel guest, affinity credit card or long-distance telephone program. Our readers stay in luxury or first class hotels, rent a car and hold all major credit cards. They own personal computers at home, laptop computers, mobile phones, and fax. Audience Male: 85%, Female: 15% Average age: 43, Married: 81% College Graduate: 47% Average household income over $130,000 Average net worth of $1,000,000 or more Readership 240,000 in Print, 2,800,000 Online Reader references to Airguide each month: 9 Keep issue for three months or more: 79% Pass-along: 5 97% Paid & Qualified Circulation Professional Roles Travel Habits Domestic trips per year: 30 International trips per year: 6 Hotel stays per year: 55 Car rentals per year: 13 Number of miles/points: 450,000 Memberships Frequent flyer programs: 7 Hotel guest programs: 4 Airline elite-level programs: 2.5 Affinity credit card program: 77% Long-distance telephone program: 97% AIRLINE & AIRPORT DISTRIBUTION Airlines Passengers Reached OneWorld Alliance American Airlines, Aer Lingus, British Airways, Cathay Pacific, Finnair, Iberia Airlines, LAN Airlines, LanChile, Qantas SkyTeam Alliance Air France, Alitalia, Continental Presidents Clubs, Continental Shuttle, Delta Crown Rooms, Delta Shuttle, KLM Royal Dutch Airlines, Korean Air, Northwest World Clubs Star Alliance Air Canada Maple Leaf Lounges, America West, ANA All Nippon Airways, Asiana Airlines, Austrian Airlines, LOT Polish Airlines, Lufthansa, SAA South African Airways, SAS Scandinavian Airlines, Singapore Airlines, Swiss International, TAP Portugal, Thai Airways, United Red Carpet Clubs, US Airways Clubs, US Airways Shuttle, Varig Brazil Other Airlines Air India, El Al Israel, Emirates, Japan Airlines, Virgin Atlantic ADVERTISING & PROMOTIONAL OPPORTUNITIES Print Packages Covers: Three covers are available for advertising per issue. From the moment the publication arrives our readers see your cover advertisement. Display Advertising: Maximum exposure to frequent business travelers. Your ad is juxtaposed with trusted, well-referenced editorial pages. Advertorials: Special Section Supplement, multipage advertising and editorial supplement. Unprecedented coverage of your company's services and products without competing messages. Pre Printed Inserts: Special multipage advertising or advertorial (2, 4, 6, 8, 12 page) supplement distributed with our magazine. Web Site & Newsletter Packages Web Site Sponsorship or Section Sponsorship: News, Deals, What's Hot, Airlines, Airports or Destinations sections, stand out as a leader by sponsoring key travel reference information. Web Site Banners, Skyscrapers and Buttons: With logo & message on the Web, with messages across the top of the page or in the newsletter E-Mail, target your message directly to travelers in key markets. Sponsored Newsletters: Deliver your message to our E-Mail newsletter subscribers each week. Sponsorship is an excellent, cost-effective way to reach our targeted audience. Advertisers receive a banner and 230 character text ad with a hyperlink to your company's website. Newsletters with Banners and Buttons: Deliver your message to our E-Mail newsletter subscribers each week and target your message directly to travelers in key markets. Newsletter and Web Site Links with company slogan, button or small banner. Advertising Offices & Representatives Contacts Media Kit Request PYRAMID MEDIA GROUP Inc. 100 Park Avenue New York, NY 10017, USA Tel: +1 212 581 0605 Fax: +1 801 848 4095 E-Mail: advert@airguideonline.com 0705

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