INSIDE AIR TRAVEL
Avoiding International Faux PasShould you hug a Russian (but not a Dutchman) when you meet? Understanding cultural differences is critical in a global economy. When traveling abroad or dealing with associates from different countries, you need to know their customs and etiquette.
For example, when traveling to South America, don't refer to the United States as "America." South Americans (as well as Canadians, Mexicans, and Central Americans) are "Americans," too.
In Brazil, despite the heat, businesspeople dress well. Men in executive positions wear dark-colored three-piece suits, conservative ties, and polished shoes. Women wear stylish dresses, skirts and blouses, suits, or pantsuits -- but never anything perceived as "masculine." And although Portuguese, Brazil's dominant language, is very similar to Spanish, Brazilians are not Hispanic and may take offense if you address them in Spanish.
When visiting India on business, you'll be deluged with social invitations. If you can't attend a function, a noncommittal answer (such as "I'll try") is more acceptable than "No, I can't," which is considered harsh and impolite. If you're presenting a business gift, green, red, or yellow wrapping paper is considered lucky; avoid black or white paper, either of which is considered unlucky. And should you receive a gift, simply express your appreciation and set it aside; it's considered impolite to open it in the presence of the giver.
Australians are quite sociable, too. If you're invited out for a drink, don't bring up business subjects unless your host does first. Also, bear in mind that, in an Australian pub, each person pays for a round of drinks. Neglecting to take your turn will create a bad impression. If drinks extend to an invitation to dinner, don't expect your host to pick up the tab automatically. Australians usually assume you'll "go Dutch."
Indonesians tend to be shrewd negotiators, so hard bargaining is respected. To earn an Indonesian's respect, maintain a positive, persistent attitude -- but never pound one fist into the palm of your other hand, as that gesture may be perceived as obscene.
In China, pushing in lineups is common, spitting in public is acceptable, and blowing your nose with a handkerchief is okay. But putting your hands in your mouth, biting your nails, and removing food from your teeth are all considered vulgar.
The work week runs from Saturday through Wednesday in Saudi Arabia, and business hours vary widely. Morning is the best time for an appointment, as most businesses close for a few hours each afternoon.
Incidentally, don't hug the Dutchman or the Russian. As in most countries, a firm handshake is appropriate when business associates meet. Bear hugs and kisses on each cheek are customary only when Russians meet old friends and relatives. On the other hand, if the Russian person touches your arm or shoulder during conversation, it is usually a sign of confidence. In Holland, it's polite to extend your hand both when you meet and also when saying goodbye.
Executive Planet.com has put together an extensive roundup of global business customs and protocols for countries around the world that are considered the top U.S. trading partners. You'll find it a handy reference for information on negotiating deals, entertaining, and conducting meetings, as well as the appropriate business dress, public behavior, and topics of conversation for each of those countries.
Go to: www.executiveplanet.com
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