AirAsia
Malaysian budget
airline AirAsia is optimistic about travel
demand as the US economic slowdown could mean
passengers shifting to low-cost airlines, its
chief executive said on Thursday. Low-cost
carriers in Asia had proven to be more resilient
than those in America and Europe, he said. Apr
4, 2008
AirAsia X,
Airbus
AirAsia X will
exercise its 10 Airbus A330-300 options in a
deal worth $2.1 billion, CEO Azran Osman Rani
told media in Kuala Lumpur. It already has 15 of
the type on firm order. A signing ceremony is
expected to take place this week. Mar 31,
2008
V
Australia
V Australia, the
long-haul international arm of Virgin Blue,
announced yesterday that it will launch daily
Sydney-Los Angeles on Dec. 15. It offered 1,000
fares at A$999 ($916) including taxes to
celebrate the launch that were snapped up in
minutes. Its standard economy return fare is
A$1,899, which it claims is 16% lower than the
current lowest available published fare. V
Australia's 777-300ERs will be fitted with a
three-class configuration including a business
cabin with lie-flat seats. Premium economy will
feature a 2-4-2 layout with 38-in. seat pitch,
while economy will be 3-3-3. Apr 1,
2008
V Australia's
new international product will include full
service features including complimentary meals
and beverages, and it will also be the only
airline operating transpacific to offer
passengers the ability to send and receive
emails and text messages using GPRS devices such
as BlackBerrys and mobile phones. Details on the
schedule are thin, but it will be an evening
departure from Sydney, allowing business
travellers a full day's work in the Australian
city before their flight. The Sydney-Los Angeles
route was chosen after months of negotiations
with 'a number of airports' on both sides of the
pacific due to both being major gateway cities,
with Virgin Blue offering a host of connections
from Sydney and Northwest Airlines &endash;
which is partnering with V Australia &endash;
doing the same for the US market. The carrier
plans to 'ramp up additional frequencies' on the
route as it takes deliveries of more new 777s,
and will announce two more destinations in the
coming weeks. Economy fares will start from
AUS$1,899 (£873) return and members of
Virgin Blue's 'Velocity' loyalty programme will
be able to 'earn and burn' miles on the
international subsidiary. Apr 1, 2008
V Australia's
premium fares also are well below those of
Qantas, it claimed. Sydney-LA starts at
A$10,000, more than A$3,000 less than Qantas's
retail business class fare. Its premium economy
return fare starts at A$4,200. Its inflight
product includes AVOD and complimentary meals,
wines, laptop power, USB ports and SMS/text
capability from mobile phones. AeroMobile and
Panasonic Avionics Corp. will provide BlackBerry
and PDA technology. V Australia is expected to
announce two additional destinations within two
weeks. It also announced an interlining
agreement with Northwest Airlines that will take
effect with VA's first flight. NWA VP-Alliances
Nat Pieper called it "the first phase" of the
airlines' cooperation. Apr 1, 2008
Eight carriers
have started or announced new international
service to Los Angeles since October, while
other foreign airlines, including Australia's
Quantas, have expanded flights. The Los Angeles
airport hasn't seen such a surge in
international flights in at least a decade, Paul
Haney, the airport's executive director, told
the Los Angeles Times. The new Virgin flights,
under the title of V Australia, would begin in
mid-December and cost up to 16% less than
existing services, the company said. Virgin
intends to operate 10 weekly non-stop round-trip
flights between Los Angeles and Sydney. Mar 31,
2008
V Australia,
Virgin Blue
Virgin Blue's
new international subsidiary V Australia will
begin competing on the recently liberalized
transpacific market from December with daily
direct flights from Sydney to Los Angeles,
subject to regulatory approval. The airline
began selling seats Mar. 31 for the inaugural
service scheduled to begin on 15 December. A
Boeing 777-300ER will offer a three-class cabin,
with International Business, International
Premium Economy and International Economy.
Business class seats will be lie-flat to 77"
(195cm) in length; 40 premium economy seats will
be 20" wide, giving a 9" recline, and offer a
minimum 38" of legroom; economy will be in a
3x3x3 configuration, with 18.8" seat width and
32" legroom. Qantas has been the only Australian
carrier permitted to fly to the US, but in
February US and Australian governments agreed an
'open skies' deal which liberalised the
transpacific market just as the equivalent
agreement has done between the US and EU. Sir
Richard Branson, Virgin Blue co-founder, said:
"The transpacific route is in dire need of
competition and a good shake-up and that's a
challenge we are always keen to take on. Mar 31,
2008
Virgin
Blue
Hundreds fooled
by airline prank in Australia. More than 1000
people tried to book standing-room only flights
advertised by budget airline Virgin Blue as part
of an April Fool's Day joke in Brisbane.
Virgin's "No Chair Fares" were promoted in
newspapers and on radio, offering half-price
tickets to anyone willing to stand on any
domestic flight, with complimentary calf
massages thrown in for flights longer than two
hours. About 1000 people responded to the bogus
ads online by trying to book a ticket. A further
100 called the company directly. A Virgin Blue
spokeswoman said the marketing prank had
certainly "pulled the wool" over the eyes of the
hopeful travelers. "We must admit we have caught
out a lot people who have called up to book a No
Chair Fare," the spokeswoman said. "It seems
there are plenty of travelers who would happily
stand for the duration of a flight. "Thankfully
everyone has had a good sense of humor." Members
of Virgin Blue's marketing team plotted the joke
over casual after-work drinks. "Someone
mentioned April Fools day was coming up so we
thought we'd use the opportunity to do something
different to get in on the spirit of April
Fools," she said. "In true Virgin style we were
being a little cheeky and decided to have a bit
of fun." Apr 1, 2008