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Home Airlines Airports Destinations Fidelity Programs Travel Health Travel Tech Travel Tips Aircraft Air Safety Air Security NEWS News Center Events FLIGHTS Flight Status Flight Reservations Airport Status Airport Guides City Guides AIRGUIDE Subscribe Advertising Marketing Content Info Services About Us Contact Us Site Map	FIDELITY & FREQUENT FLYER PROGRAMS AirGuide's comprehensive weekly frequent flyer news on the world's airlines, car rental, hotels and deals. AirGuide Fidelity Program News and AirGuide Frequent Flyer Promos Mileage expert surveys frequent-flier trends. Today's big frequent-flier programs may have more than 1,000 partners ranging from movie rentals to mortgage companies, says Tim Winship of FrequentFlier.com. "The long-term trend has been the evolution of these programs from frequent-flier programs to frequent-buyer programs," he says, noting that robust partnerships present an opportunity for passengers. "Everything else being equal, you're better off participating in a program with more partners than one with fewer partners," he says. Feb 7, 2010 Air New Zealand unveils first lie-down economy bed. Airline unveils " the first major improvement in economy class travel comfort in 20 years". When it comes to a long-haul flight to New Zealand, the thought of 24 hours in an up-right economy seat is enough to make anyone shudder. But economy-class passengers will soon have the chance to lie flat like their envied fellow travellers in business and first. Air New Zealand has unveiled plans to introduce "beds" in economy class, in what it is calling the first major improvement in economy class travel comfort in 20 years. Developed in-house by the airline's designers and engineers, the 22 "Skycouches" will take up the first 11 rows in the economy cabin of the carrier's new Boeing 777-300 planes, and will be formed out of three economy seats abreast that fold out to create a lie-flat space (complete with full size pillows) stretching right up to the seats in front. The increased space could also provide a valuable play and sleep area for those travelling with small children. For two adults travelling, purchasing the Skycouch will be based on buying two seats at standard prices with the third seat at approximately half price. Full airfare details will be announced when it goes on sale in late April. "For those who choose, the days of sitting in economy and yearning to lie down and sleep are gone," Chief Executive Officer Rob Fyfe told reporters. "The dream is now a reality, one that you can even share with a travelling companion &endash; just keep your clothes on, thanks." The first routes to offer travellers the Skycouch will be between Auckland and Los Angeles from December 2010 and Auckland and London from April 2011. All other services will feature the seats by around 2012. The airline's Premium Economy Cabin will also be getting an upgrade and will feature "Spaceseats," set two abreast (it is currently three abreast) and designed so that the centre aisle seats can angle together to allow couples to dine at a shared table.	Subscribe
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