Chicago is quickly becoming a destination of firsts.
The world’s first Nutella Cafe is coming to the Windy City this month. Opening May 31, just one block from Chicago’s Millennium Park, the restaurant will offer a Nutella-inspired menu year-round.
According to the Chicago Tribune, the cafe has been designed to make guests feel as if they’re walking into a giant jar of the delicious chocolate and hazelnut spread.
The first floor features communal tables and cafe-style seating while the upstairs houses roundabout red couches surrounding a fireplace.
“The Nutella croissant is a perfect starting point for anyone new to the Nutella craze,” the Tribune’s Shelbie Lynn Bostedt writes. “More experienced Nutella fans will relish in the liege waffle topped with warm apple compote and hazelnuts then doused in Nutella.”
Eater has a more in-depth look at the menu.
“We wanted to create a world of Nutella for our fans that could truly capture the essence of the brand – not just in the dishes that will be served, but in the full experience from the moment you step into the space.” Noah Szporn, Head of Marketing Nutella North America, said in a statement. “We hope Nutella enthusiasts, Chicagoans and visitors enjoy the cafe as much as we enjoyed creating it.”
“The food culture here is amazing…Chicago is different than other major cities,” Szporn told the Tribune. “We wanted to be a part of that, with our food bringing people together.”
Chicago’s Nutella Cafe will open to the public at 10 a.m. May 31, when the first 400 visitors will receive one free select menu item as well as a shot at other special surprises.
In two years’ time, the Nutella Cafe will be joined by the world’s largest Starbucks. The four-story Reserve Roastery is set to open one mile away on the Magnificent Mile in 2019.
It comes as little surprise why travelers are flocking to Chicago in record numbers.