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TRAVEL ENVIRONMENT WATCH

Alaska Airlines

Alaska Airlines and Horizon Air have announced that they will be the Official Airlines of the Portland Rose Festival, the area's largest community event. The three-year sponsorship highlights the airlines' renewed commitment to the Portland, Ore., community and their expanded air service from Portland International Airport. For 100 years, the Portland Rose Festival has delighted families and individuals from Oregon and beyond with events and programs that spotlight the riches of the area's Pacific Northwest heritage and environment while also celebrating international cultures. This year's Rose Festival events kick off May 28, 2010, and conclude on June 13, 2010. Attended by more than 2 million people, the festival is one of the top three annual events most highly decorated by the International Festivals & Events Association and in 2007 was named Best Festival in the World. Among the festival's most popular events is the KeyBank Grand Floral Parade, one of the nation's top two all-floral parades. Coinciding with the announcement, Alaska Airlines and Horizon Air launched a dedicated website (www.alaskaair.com/PDX and www.horizonair.com/PDX) for information and exclusive deals for Portland-area and Oregon fliers. The site will include Mileage Plan promotions, fare sales, route information from Portland and other useful information. Promotions and offers will change throughout the year. For more information, visit www.alaskaair.com. Jan 15, 2010

NASA

NASA will not be getting the $1 billion budget boost civil space advocates had hoped to see when President Barack Obama sends his 2011 spending proposal to Congress Feb. 1, requiring the U.S. space agency to make even tougher than expected choices about the future of its manned space program, according to sources with close ties to the administration. These sources declined to reveal the fate of NASA's planned Ares 1 crew launch vehicle, which many observers see as a likely cancellation target, but they did say the budget proposal would fund a multibillion-dollar effort to foster development of commercial systems for ferrying astronauts to the international space station. An independent panel concluded this past summer that NASA could not afford to develop the Ares 1 and a crew carrying capsule dubbed Orion without a significant budget increase, which the sources said is not in the offing for 2011. Meanwhile, Obama will request budget increases for environmental satellites, education programs, and research and technology development, these sources said. Jan 17, 2010

SITA World Tours

SITA World Tours received the Green Globe Certification award based on having cleared a stringent process and third-party verification of commitment to operating at the world's highest environmental standards. Roger Mahal, the company's chairman and CEO, said, "We are very proud to have this certification issued to us, as it is an important testament to what is good for our guests, staff and the many countries we operate in." Laudie Hanou, the company's vice president, said, "It was well worth the effort and changes required by our staff. We are excited about continuing to seek out new and innovative ways to continue as an environmentally responsible company." With over seven decades of experience as a tour operator, SITA World Tours provides luxurious and customized programs to destinations worldwide, including India, Africa & the Mediterranean, Asia and South America. For more information, visit www.sitatours.com. Jan 14, 2010

Skiresorts.com

Skiresorts.com is forecasting ski trends for 2010. It says that many aren't just momentary but here to stay, especially when they pertain to sustainable environmental trends and safety on the slopes. Helmets should become a requirement on slopes. Although skiers ski at their own risk, so it's not a liability concern, resorts are becoming more and more socially conscious. This season's style is seeing a resurgence of 1980s vibe -- minus shoulder pads and big hair -- with retro bright and neon colors worn by trend-setting skiers from Vermont to Vancouver, where the highly anticipated Olympics begin in February 2010. Beginners are safer on the slopes dressed in lime green and experts can't be missed. It's cool for kids to ski again. Shawn White led a generation of boarders down the slopes during the past decade but kids are coming around again to the idea that two skis are just as fun as one. Facing downhill might not be a bad thing anymore. Skiers can ride rails and hit the halfpipe without feeling like an un-welcome guest. For more information, visit www.skiresorts.com. Jan 13, 2010

Gluten Free Travel launched a website focused on helping people with Celiac and others following gluten-free diets &endash; locate hotels, resorts, and restaurants around the world that accommodate their special diets. As more people get diagnosed with Celiac Disease every day and awareness grows, an increasing number of hotels, resorts, and restaurants are realizing this is a niche market they can't ignore. As a result, they are developing special programs and menus to cater to this growing market. For more information, visit www.glutenfreetravelsite.com


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