United updates transcontinental service

United Airlines announced updates to its transcontinental service beginning July 1 including: adding Boston—San Francisco to its premium transcontinental route network, upgrading meal service and amenities for customers seated in business class and adding complimentary hot meal and beverage service for customers seated in Economy Plus.

“We routinely see high demand for travel between our coasts and we want to provide the same level of quality typically reserved for international routes – this includes all flat-bed seating in business class as well as an industry-leading dining experience for customers in Economy Plus,” said Mark Krolick, United’s vice president of marketing. “Our updated premium transcontinental service not only connects travelers between four of the nation’s largest markets, it connects customers to the best food, drinks and amenities from these world-class cities.”

These flights are available now for booking.

Elevating the Premium Transcontinental Service

Customers ticketed in premium transcontinental business class will enjoy a flat-bed seat and will benefit from enhanced food and beverage offerings inspired by United Polaris onboard dining, as well as deluxe amenities including:

  • 180 degree flat-bed seats for a more relaxing and sleep-enhancing flight.
  • Custom-designed duvet and pillow provided by leading luxury specialty store and New York-bred retailer Saks Fifth Avenue and new amenity kits designed by Saks that feature product from Soho House & Co’s Cowshed Spa.
  • A featured cocktail, the Moscow Mule by Crafthouse Cocktails. Created at a bar on the Sunset Strip in Los Angeles more than 75 years ago, the Moscow Mule will be accompanied by a candied ginger skewer and lime wedge.
  • Hot towel service will be offered after take-off and prior to landing.
  • Seasonally refreshed menus, developed in partnership with The Trotter Project and its critically recognized chefs including several from cities served by United’s premium transcontinental service. The chefs include Della Gossett of Spago Beverly Hills, David LeFevre of California’s Manhattan Beach Post, Mitchell Nordby of San Francisco’s Parallel 37 at the Ritz Carlton Hotel and Michael Armstrong of New York’s Dream Downtown and Bodega Negra. Sample fare includes pumpernickel and goat cheese crostini with mango relish and smoked sea salt; savory pan roasted chicken with kale pesto; orzo with grilled artichokes, a staple of California, and sautéed leaks; and braised short ribs with creamy goat cheese grits.
  • Dining will be topped off with items inspired by the popular United Polaris dessert menu.
  • Before arrival, snacks such as Boulder Canyon potato chips and Madik’s almonds will be served.

New features not currently offered to business class customers on these routes include the Moscow Mule, desserts inspired by the United Polaris menu, pre-arrival hot towel service and pre-arrival snacks. Transcontinental business class customers will continue to enjoy United Club access to freshen up, relax and enjoy complimentary food and beverages prior to departure or upon arrival, as well as Premier Access priority check-in and boarding.

Introducing the Premium Transcontinental Economy Plus Experience

Customers seated in Economy Plus will also enjoy a coastal-city-inspired menu, at no additional charge. Beginning on flights in July, this will feature industry-leading meal service, including a complimentary hot fresh entrée, dessert and fruit, a pre-arrival snack and alcoholic beverages. Sample menu selections include savory roasted chicken with a smoked barbecue sauce and butternut squash tortellini with sage cream sauce. Dessert options will include New York’s favorite sweet treat, cheesecake, as well as a chocolate brownie and fresh seasonal fruit.

“Customers traveling in Economy Plus will receive the industry’s best economy cabin dining experience,” noted Krolick. “Flying between Boston or the New York area and the west coast can be akin to flying from the east coast to Europe, and we want to provide a satisfying and unparalleled meal in our Economy cabin. This enhancement to Economy Plus is our first step toward a premium Economy offering for our customers.”

Available on all transcontinental flights, Economy Plus seats provide more room to work and relax.