Avis Budget Group has signed a new partnership agreement with the small regional airline Silver Airways to become the carrier’s preferred car rental provider.
Under the exclusive agreement, Avis Car Rental and Budget Car Rental will be designated as Silver Airways’ preferred car rental providers and Silver Airways travelers will receive car rental savings when they rent Avis or Budget vehicles.
In addition, Silver Airways travelers will have the opportunity to make Avis and Budget car rental reservations directly on the Silver Airways website, or via phone as part of the call transfer program between the two companies.
“Providing travelers with convenient ways to make car rental reservations is one way we ‘put the customer first,'” Beth Kinerk, senior vice president of sales, Avis Budget Group, said in a release. “We’re excited to team up with Silver Airways and provide their passengers with two convenient ways to rent with Avis or Budget. We look forward to serving their rental car needs and generating incremental rental volume.”
Silver Airways operates almost 200 daily scheduled flights to/from 46 gateways in Florida, the Bahamas, Georgia, Alabama, Mississippi, Virginia, West Virginia, Pennsylvania, New York and Ohio. Its speciality is the short run from Florida to the Carribbean. Silver flies more flights within Florida to The Bahamas than any other U.S. airline.
The new partnership agreement also includes brand exposure and cross-marketing opportunities between the two companies. For example, Avis and Budget will be featured on Silver Airways’ reservation confirmation pages, confirmation emails and in email campaigns for customers.
“Silver Airways is proud to partner with Avis Budget Group,” Travis Christ, chief commercial officer, Silver Airways, said. “We know that our customers in Florida, the Bahamas, Alabama, Georgia and Mississippi will be assured of the best rates and service when they rent with Avis or Budget.”