With inflight catering emerging as a new battleground for airlines, Delta is upping the stakes by introducing free meals on long-distance US domestic flights, including transcontinental routes between New York JFK and Los Angeles/San Francisco.
The airline claims it will become the only US carrier to offer “nose-to-tail” free fresh meals on select coast-to-coast routes when the programme is introduced on 1 March.
Delta will expand the service on 24 April to 10 other major domestic markets from Seattle, New York, Boston and Washington DC as part of a continuing multi-million dollar investment in on-board customer service.
This also includes upgraded snacks in the main cabin, enhanced blankets, more “Flight Fuel” food-to-buy options and free in-flight entertainment. Main cabin passengers on long-haul international flights are also offered free beer, wine and spirits and sleep kits.
Delta says the new meal programme will feature a variety of options for passengers depending on the time of day of their flights. Choices range from a fruit and cheese plate for breakfast to a smoked turkey combo during the day. For overnight flights, customers will be offered a breakfast bar during the pre-arrival drinks service.